Attribution Model, Channel Mix, KPIs, Roadmap. You got questions, I can help find answers.
Audits, Interim Management, Special Projects. For most channels, I can backfill or take you to a new level.
Testing frameworks for accounts (bidding, targeting, creatives), landing pages, and conversion funnels.
As VP Marketing, lead team that managed performance channels for consumer lift ticket marketplace and fielded branding campaigns
As Head of Performance Marketing Attractions, managed global teams, multiple languages, and media budgets in the tens of millions of dollars
Took their in-house SEM program and brought it up to best practices. SEO project on the homepage. Learned people really like XMAS music
Data Analytics project across international websites to determine what content drove site visitors and any impacts on fundraising
Working with Donordigital (MWA), helped with disaster fundraising. Developed protocols to launch SEM campaigns quickly after events
As part of a longterm SEO engagement, worked cross-departmentally to secure top ranks for highly competitive movie terms against well-entrenched players