dan schulman

Dan Schulman

Online Marketing Consultant — B2C Customer Acquisition and Engagement. Cross-Channel Strategy and Management. Staff Scoping and Training.

See my LinkedIn Profile

Where We Can Help

Deep expertise in search — both paid search (SEM) and organic (SEO). With broad capability in other digital marketing channels, we can also help formulate your customer acquisition and engagement strategies.

Marketing Strategy

Attribution Model, Channel Mix, KPIs, Roadmap. You got questions, we can help find answers.

Channel Management

Audits, Interim Management, Special Projects. For most channels, we can backfill or take you to a new level.

Optimization

Testing frameworks for accounts (bidding, targeting, creatives), landing pages, and conversion funnels.

Places Worked and Clients Helped

skier

Liftopia

As VP Marketing, lead team that managed performance channels for consumer lift ticket marketplace and fielded branding campaigns

eiffel tower

TripAdvisor / Viator

As Head of Performance Marketing Attractions, managed global teams, multiple languages, and media budgets in the tens of millions of dollars

music

Pandora

Took their in-house SEM program and brought it up to best practices. SEO project on the homepage. Learned people really like XMAS music

tiger

World Wildlife Fund

Data Analytics project across international websites to determine what content drove site visitors and any impacts on fundraising

earthquake

Habitat for Humanity

Working with Donordigital (MWA), helped with disaster fundraising. Developed protocols to launch SEM campaigns quickly after events

movie

Common Sense Media

As part of a longterm SEO engagement, worked cross-departmentally to secure top ranks for highly competitive movie terms against well-entrenched players

Send a Message

If you are looking for help with customer acquisition and engagement