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dSchulman Marketing offers a comprehensive range of Online marketing services for law firms. Our clients can consolidate their entire Internet strategy with us.

Search Engine Optimization (SEO)

Expert search engine optimization drives qualified leads to a website by making the site rank higher for relevant phrases on the search engine results page. For example, a Denver DUI law firm would definitely like to on the first page of results when someone types "denver dui attorney" or "denver dui lawyer" in Google.

One of the first and most important steps in a SEO campaign is determining the right phrases to target. The best search phrases balance several factors including search frequency, website relevancy, and competition from other websites. SEO practitioners use a variety of specialized tools, trial-and-error, and their expertise to develop a set of search phrases for targeting. This is often a costly and long process. Because dSchulman Marketing specializes in Internet marketing of law firms, we already know which phrases to target, and can get your website optimized quickly.

Local Search Optimization

In the last couple of years local search has become increasingly important for small businesses. Local search includes Internet Yellow Pages such as Verizon's SuperPages.com and AT&T's YellowPages.com, local search sites such as local.yahoo.com and maps.google.com, and various social networking sites such as CitySearch.com, and Yelp.com.

Local search is one of the hottest areas of Internet innovation. Because there are so many different services which all work differently and are constantly changing, local search campaigns are time consuming and difficult to do well. For geographically-based expensive services like legal services, though, managing a local search campaign is well worth the effort. Local search provides some of the most highly qualified leads of any marketing source.

dSchulman Marketing constantly monitors the local search space to find new opportunities for our clients.

Pay-Per-Click (PPC) Campaigns

Pay-per-click campaigns are the fastest way to drive qualified traffic to a website. Google, Yahoo, and other search engines provide a market place where people bid to have their ads show on search result pages for specific phrases. For example, a Tulsa medical malpractice law firm might not have an optimized website, but simply by paying enough money can have their message displayed on the first results page for "tulsa medical malpractice lawyer."

Since pay-per-click is where the search engine companies make most of their revenue, they have done an excellent job of making it east to get started with a paid campaign. However, running a successful pay-per-click campaign is not so easy. In some markets, bids on legal related phrases exceed $20 for each and every click. In such a expensive topic area, one really needs to know what they are doing, or they face the risk of spending lots of money with little return.

Our principal, Dan Schulman, has been managing pay-per-click marketing campaigns since 1999. dSchulman Marketing has specific expertise in managing law firm pay-per-click campaigns – we know which terms are most likely to generate solid leads.

Directory Placement

Law firms can post listings in a large number of legal directories costing anywhere from a few hundred dollars a year to several thousand dollars a month. We've found that most of these directories are not worth the investment. For the few that are cost-effective, dSchulman Marketing will draft the listing and using our knowledge of the sites and connections with publishers ensure placement with the best possible exposure.

In addition to the niche legal directories, there are a number of worthwhile general topic and local business directories. As part of a monthly service contract, dSchulman Marketing will continually add and update your listing in these directories.

Reputation Management

Internet sites such as Yahoo Local, CitySearch.com, and Yelp allow users to leave anonymous reviews about businesses and local service providers. Since reviews form a part of the permanent Internet record, a single bad review can lose you many clients over the course of many years.

dSchulman Marketing has created a comprehensive strategy for online reputation management that includes

• monitoring review sites to see what users are saying
• contacting review sites to attempt to get them to remove negative reviews
• identifying upset clients so their issues can be addressed before they resort to leaving negative reviews
• encouraging satisfied clients to leave positive reviews

Website Analytics

Website analytics let you know where site visitors are coming from and which search phrases they are using to find your website. More sophisticated analysis can track leads back to their original source to determine which types of marketing are the most effective. dSchulman Marketing will monitor your website's activity using a high-end analysis program (usually Google Analytics) and custom programming. Using this data, we will continually monitor and update your online marketing program.

Each month, our clients also receive a summary statistics report showing items such as number of monthly visitors, most popular search phrases, and best sources of leads. This synopsis enables our clients to see the effectiveness of their marketing efforts without getting bogged down in detail.

Website Maintenance & Design

Optimizing your website for search engines and adding in analytics code requires us to have access to your website. dSchulman Marketing can either work with your current vendor for maintaining your website, or we can also host your site and make minor edits. For complete website redesigns, we can recommend various providers and oversee the project management.

dSchulman Marketing allows you to consolidate of your Internet needs with a single provider.

Offline Marketing

dSchulman Marketing can also help your firm gets is message on local radio and television. Our services include developing your radio and television marketing strategy, writing advertising text, working with production companies to get the commercial made, and negotiating with stations for spots. Once you set a budget, dSchulman Marketing will ensure your message gets maximum exposure with minimum hassle.