dSchulman Marketing
phone icon (510) 717-4347
email icon info@dschulman.com

Frequently Asked Questions about dSchulman Marketing

Some questions we get asked about our Internet law firm marketing services. If you have questions not addressed, be sure to contact us.

How are you Different from Other Marketing Companies

Unlike other marketing companies, dSchulman Marketing specializes in Internet lead generation for law firms. Our knowledge of the industry allows us to get the most of our marketing efforts. We know which search phrases bring the best qualified leads to lawyers' websites, we know which referral directories are cost-effective, we know how to write compelling and accurate marketing collateral.

When working with dSchulman Marketing, you do not interact with an Account Manager trying to sell you something from their portfolio. With dSchulman Marketing you work with a professional marketer who will help you assess how various opportunities fit within an overall marketing plan.

What are the Fees or Your Services

dSchulman Marketing operates on a monthly subscription model. Rates include both advertising purchases and our service fee. New clients start at about a thousand dollars a month. This amount should be large enough to demonstrate the effectiveness of our services as reflected in visits to your website and phone/email contacts to your office. Since dSchulman Marketing increases the effectiveness of existing marketing efforts and completely eliminate unproductive projects, many firms should see their total monthly marketing expenditure stays about the same. As clients see the value of our services, we discuss additional ways to increase their marketing.

What Services are Covered with a Monthly Subscription

While the specific activities we perform will vary each month, a subscription includes pay-per-click search engine marketing at sites such as Google and Yahoo, paid placements in online directories, search engine optimization, local search listings, reputation management, analysis of website statistics, and expert marketing consultation. Optionally, you can choose to have us host and maintain your website.

Services additional to the monthly subscription include placement in a few of the most expensive directories, and special projects such as a website redesign, or radio campaign.

What are the Terms of Service

dSchulman Marketing does not have any long term service contracts. Since we only want satisfied clients, all work is done on a month-to-month basis with a required 30 days cancellation notice. We require one additional payment after notice of cancellation to cover advertising purchases we have already made on behalf of the client.

Where are you Located

dSchulman Marketing is located in Oakland, California. Our mailing address is PO Box 718; Oakland, CA 94604.